If you've been following me on Facebook and here on the blog, you may have heard that I am in the process of a complete redesign and rebranding of Sarah Coats Designs. I wanted to show a little behind the scenes insight on the purpose of this redesign. So over the next few days, I will be showing you little glimpses of our progress. 

So, what's wrong with the old design anyways?
When I began my little business in 2011 I had no idea what I was doing. I just wanted to make and sell pretty invitations. Unfortunately I was overcome with the fear that no one would love my designs as much as I did and if I designed what I adored my little Etsy shop would sit un-shopped and lonely. So I gave into my fears and began following the wedding trends and styles that I saw were popular. 

But something was missing. Me. While I was selling stationery and doing well, a little bit of my heart was sad because most of my designs were missing a big part of me. Thankfully, this fearful girl is not how I will always be. I am continually changing and growing into the person God made me to be (some things just take me a while sometimes). 

As I grew and became confidant in myself and my abilities, I took a deep breath and painted my first wedding invitation with watercolors and I truly loved it. I took it to a bridal show that I was participating in for the unveiling of this new design style. I was so nervous because so much of me, my time, and my heart was all wrapped up in this little piece of stationery. But the brides loved it, the vendors loved it, and within a few days that design was sold for the first time! 

Fast forward to a few months ago when I began to toy with the idea of a redesign. I decided that the majority of new designs I made would be focused around this concept of hand-painted watercolors. With this new direction, I began to feel I needed to create a complete new brand and identity to go along with my new designs and focus. So the idea for a complete rebranding was born. 

Introducing Beloved Paper
Deciding on the new business name was a big deal to me. I never really liked the old name, and I wanted the new one to reflect my love for my designs and the care that was put into painting the stationery. The process was a very long one, I had no idea where to start, and every idea that I had there was something that didn't quite fit. A verse that kept popping into my head was "I am my beloved's, and my beloved is mine" (Song of Solomon 6:3). I love this verse and decided on the name Beloved Paper for many reasons. (1) Four years ago, I had the honor of marrying my beloved and have never been more in love with him that we are today. (2) I am continually growing in my love for Christ and accepting his unconditional love for me. It seems as He is constantly reminding me of his love for me lately. (3) I am finally creating stationery that I love and adore and hope to sell to brides who love it just as much as I do. And to top it all off, I just had a client request a print with that exact verse! How awesome is that? 

I love the new logo and can't wait to share. But that is all the updates for today. 

Let me know what you think of the name, would love for some feedback throughout the rebranding process!